Globetrotter Ausrüstung is a Hamburg-based retailer who understands how to inspire their customers. Following a relaunch of their retail store concept, not one but two redesigned locations opened their doors in early April: one in Hamburg’s Gerhofstrasse and one in Dusseldorf’s Königsallee.
The new “city” concept builds on the same high level of quality as Globetrotter customers have come expect in terms of assistance and of a customer experience-centric store design. Hamburg-based architect Prof. Holger Moths and Hoffmann Ladenbau combined forces to plan, design, and implement the concept, with both implementation partners having supported the outdoor specialist’s exciting shop fitting projects for many years.
An absolute highlight of the 1,000 sqm Hamburg branch is the staircase leading up to the upper floor. It is flanked by portraits of people from all over the world (“people of the world”) to emphasise the global and, simultaneously, urban aspirations of the retail store.
How was the special 3D relief structure created, however? Project manager Stefan Thoms has the full story: “A total of 170 display cases made of black MDF form the basis for our wall installation. Each case comes with a portrait photograph which, in accordance with the planning template, was inserted either in the front or the back and is freely interchangeable. To add additional design options, 14 cases were issued a rear panel made of maritime pine, which were then equipped with glass shelves, acrylic display cabinets and additional insertion elements. In addition, the side panels of the display cases were also lined with mirror elements, and a one-sided LED strip complements the 3D effect.”
Thanks to a mix of stained maritime pine with a brushed surface finish and original steel elements, the new retail store concept highlights its deep connection with nature. In addition to thematic tables, special presentation stations are also available for product testing purposes, such as for testing knives or multitools. A highlight in the Dusseldorf branch is a presentation of shoes, which are embedded into a wall of 160 signs and pictograms of the world’s most spectacular hiking trails. For customers to get a feel for walking on different types of natural ground, shoes can be tested on a shoe test track.
