Giant

Store in Rudolstadt

A gigantic realm of experience for bike fans: this is exactly what was envisaged with the concept for the new GIANT store in Rudolstadt. Whether a city bike, E-bike or racing bike – the brand character and product presentation are the focal point. However, the very old structure of the building presented very specific requirements. Excellent skills in this field: this made the interior design professional the first choice for the redesign. A lot of experience with similar projects helped to create a perfect architectural symbiosis.

Appropriate elements for the interior design visualise the identity of the company and, at the same time, integrate it harmoniously into the historical building. An additional extension that accommodates the new entrance area was built to optimise the walkways. Checkout counters and presentation furniture are designed in bright colours and perfectly complement the old parts of the building. Accents in the blue colour of the company ensure the visibility of the corporate identity. But operators and GIANT Deutschland confirm: in spite of the uniform nationwide concept, the location in Rudolstadt has its own individual and very personal touch.